FRAME was founded in 2012 by Jens Grede and Erik Torstensson, the two London based Swedes behind The Saturday Group, the global fashion business and INDUSTRIE magazine.

The pair wanted to create the perfect pair of jeans, by bringing together the quality and heritage of denim manufacturing in Los Angeles, with the influence of a London style, cut and fit.

The company is based in California, with responsibilities split between the two offices in West Hollywood and Shoreditch. FRAME is produced in Los Angeles, USA by an all star line up. From design, to wash houses and cut & sew, the best people in their field have all come together to make an unrivalled product in quality and price.