3X1

3×1, pronounced ‘three by one,’ is an NYC-based luxury denim label founded in 2011 by premium denim expert and entrepreneur Scott Morrison. The brand name, derived from denim’s standard weaving construction, the 3×1 Right Hand Twill, also alludes to Scott’s third denim concept having previously launched Paper Denim & Cloth in 1999, and Earnest Sewn in 2004, respectively.